How Does Your Landscape Company's Website Compare?

As a landscaping or lawn care business owner, you’ve probably come across competitors’ websites and wondered, “What are they doing differently to attract customers?” It’s a common thought, but the good news is that analyzing your competition’s websites — and improving your own — doesn’t have to be overwhelming.

In this post, I’ll share a simple, industry-specific checklist you can use to evaluate how your landscaping website stacks up. No technical jargon or complex tools — just clear steps that you can complete in about 30 minutes. By the end, you’ll have a better understanding of what’s working and what needs improvement.

Let’s get started!

Prep Work

Start by identifying your competitors. These might be local landscaping and lawn care companies targeting similar customers. A quick Google search for terms like “landscaping services near me” or “lawn care in [your city]” will reveal your key competitors. Focus on websites that rank highly — they’re doing something right.

Write down the website URLs of at least 3-5 competitors. You can use a spreadsheet to keep track of your findings, including notes as you go through this checklist.

1. First Thoughts

In the landscaping industry, first impressions are crucial. Potential customers are often judging your professionalism, attention to detail, and trustworthiness within seconds of landing on your website. Evaluate your competitors and ask yourself about:

Loading Speed: Does the site load quickly? A slow website can lose visitors before they even see your services.
Phone Friendly: Is the site easy to navigate on a phone? Customers these days are more likely to search on their phones.
Designed Well: Does the design flow well and is it consistent? Or is it cluttered and inconsistent?
Photo Proof: Are the images high-quality and relevant? Do they showcase completed landscaping projects or lush, healthy lawns? Are they professional images of your own work — not stock photos?
Navigation: Is it easy to find key pages like “Services,” “About Us,” and “Contact Us”?

Now, compare this to your own website. Does your homepage leave a strong, positive impression?

2. Content Evaluation

Your website should clearly communicate what you offer and how potential customers can benefit from your services. Look at your competitors’ websites and take notes on:

Messaging: Is their value proposition clear? For example, do they emphasize “eco-friendly lawn care” or “expert garden design”?
Services: Are their service offerings detailed and easy to find? Do they include information like seasonal specials, pricing, and service areas?
Blog: Do they have a blog with landscaping tips or updates about their business? Fresh content can position them as industry experts.
Calls to Action (CTAs): Are the CTAs (like “Request a Quote” or “Schedule a Consultation”) prominently placed and engaging?

Review your own site: Are your services and CTAs easy to spot? Is your messaging clear and tailored to potential customers?

3. Trust Factor

Landscaping and lawn care customers want to hire someone they can trust and value to take care of their property. Check your competitors for:

Customer Reviews and Testimonials: Do they showcase positive feedback from satisfied customers?
Certifications and Affiliations: Are they part of professional landscaping organizations or certified in specialized services (e.g., irrigation systems)?
Portfolio or Project Gallery: Do they have photos of completed projects? This is especially important in visual industries, like landscaping.
Social Proof: Do they link to active social media profiles with customer interactions?

Does your website include these trust-building elements? If not, consider how you can start incorporating them.

4. Customer Experience

A customer’s journey on your website should be smooth and intuitive. Evaluate your competitors on:

Contact Information: Is it easy to find their phone number, email, or contact form?
Business Hours and Location/Service Areas: Are these details displayed, including a list of their service areas?

Your website should make it easy for potential customers to reach you. If visitors have to hunt for your phone number, they might give up and contact a competitor instead.

5. The Extra Mile

Some landscaping websites go above and beyond to stand out. Look for standout features:

Online Booking: Can customers book consultations or lawn care appointments online?
Promotions: Are special offers or discounts prominently displayed?
Unique Content: Do they offer helpful resources like lawn care tips, seasonal planting guides, or maintenance checklists?

Think about what extras you could add to your site to attract and keep customers. Could you create a downloadable guide to seasonal landscaping or offer a free lawn assessment?

6. Taking Action

Now that you’ve completed your comparison, it’s time to act. Focus on the areas where your website lags:

Quick Wins: Can you put a phone number in the header, add customer reviews, or improve your homepage messaging?
Long-Term Goals: Consider more significant updates, like redesigning your site, starting a blog, adding a project gallery, or integrating an online booking system.

If you’re unsure where to start or want professional help, consider reaching out to a web design expert. A well-designed website tailored to landscaping and lawn care businesses can help you stand out and grow your customer base.

Closing Thoughts

Your website is often the first point of contact between you and potential customers. By taking the time to evaluate and improve it, you’re investing in the growth of your business. Use this checklist to identify areas for improvement and take your online presence to the next level.

And if you need help to get your website up to speed, I’m here to assist! Let’s work together to create a website that reflects the quality of your landscaping services.

Ready to revamp your website? Schedule a free consultation today!

How Does Your Company’s Website Compare? A Simple Checklist for Landscape & Lawn Care Businesses